![]() ![]() Nearly 90% of customers say they’ll pay more for a better customer experience - this amounts to a price premium as high as 18% - just because a customer is happy with their online experience.Ĭompanies like Google, Amazon, and Walmart set a high bar when it comes to good user experience for search. AI-based personalization for intuitive recommendations using an individual’s content consumption patterns, related content, and things like user demographics/location.Ĭontent discovery helps align a user’s search experience with their (high) expectations for receiving relevant results no matter where they search - your website, intranet, product page, customer portal, or sales platform (to name a few places). ![]() ![]() Metadata to obtain additional information about a content item or source which helps with indexing and makes information easier to find.Query understanding to learn from user behavior over time and improve the relevancy of content for future searches.Relevancy algorithms to score and rank content based on how well it matches the user and the user’s needs.Machine learning to analyze the content and structure of documents and user queries to understand the intent behind each search.Key Components Of An AI-Driven Content Discovery Tool: AI and machine learning further facilitate content discovery by using automated techniques to find and deliver content based on user intent - even when that intent isn’t explicitly stated. Plus, content comes in many forms, like video content, Excel spreadsheets, PowerPoints, blog post, Google docs, and more.Ĭentralizing this content within a searchable repository is the first step in making it easier to access and discover. Content and data may also be housed within internal repositories including your CMS, CRM, or ERP. Content lives on your website, social networks, intranet, and other service providers which tend to be siloed from each other. Great digital experiences are driven by great content, which typically comes from many different sources. It’s about delivering this content quickly, regardless of where it lives on your public-facing website or internal intranet. What Is Content Discovery?Ĭontent discovery is the process of surfacing relevant digital content for each individual user based on their specific needs. AI anticipates the searcher’s next move using behavioral data, user intent, user search history, and more, and serves up personalized results and suggestions.īelow, we’ll dive into the details of content discovery, explain how AI-powered search helps improve it, and list 10 key features to look for when scoping out a content discovery tool. And those users are more motivated, meaning they’re willing to make a purchase.īut what does good content discovery look like? A great content discovery experience is powered by a few things: unified search, personalization, and recommendations.Īrtificial intelligence and machine learning play a key role in the latter two, because it can tailor search results to the individual user and the individual search. After all, up to 30% of visitors use a search box when offered. Search plays a key role in content discovery, especially when you want to drive conversions. This typically means your website, but can also include user portals, content hubs, social media, and every place where your content lives. The content discovery process involves users searching for relevant content on your owned digital channels. Content discovery is inherently linked to good online experiences. ![]()
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